RNC Moves to Win Over This Key Demographic in 2022

Hispanic and Latino voters helped give Republicans some of their biggest gains in the last election, and national Republicans are investing big in making relationships in the growing portion of the electorate ahead of the midterm elections and 2022.

In a celebration of Hispanic heritage month, which runs Sept. 15 to Oct. 15, the Republican National Committee is opening several “Hispanic community centers” and by the end of the month will have them in Doral, Florida; Milwaukee, Wisconsin; and Texas locations in McAllen, Laredo, and San Antonio. It marks the earliest in an election cycle that the RNC has ever opened these types of centers, and it is part of the party’s multimillion-dollar minority outreach effort.

“We’re going have a place where not only we can convey our message to them, but we will also be able to listen to them and find out what is it that they expect from us from the party from their elected officials,” said Jaime Florez, the RNC’s Hispanic communications director.

Like any political field office, the centers will be focused on recruiting and training volunteers, registering voters, and turning out voters during election season. But they aim to make the offices a more human, home base.

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