Trump Campaign Loses Financial Edge

You can tell something about a campaign by the desperation-levels of its fundraising emails. In recent weeks, despite the success of the Republican convention, Team Trump’s digital team has started to resemble a shady tech start-up on the verge of bankruptcy. My inbox is full of emails purporting to be from various members of the Trump family, telling ME in CAPITAL LETTERS how important it is to STEP UP and PAY THEM.

On Monday, for instance, Kimberly Guilfoyle tried to guilt-trip me by saying that she had been ‘recently reviewing the donor files of the President’s long-time supporters and I noticed that yours was EMPTY.’

‘Every great cause,’ said Eric Hoffer, ‘begins as a movement, becomes a business, and eventually degenerates into a racket.’ How right he was. And let’s be clear — this sort of heavy email grifting is far from unique to the Trump campaign. But the late intensity of Team Trump’s efforts is perhaps explained by the New York Times’s big scoop as to the campaign’s sudden money concerns. More fake news? Maybe. But recent activities suggest otherwise.

But presidential campaigns are very expensive to run. The longer they go on, the more they cost. It seems Trump Victory 2020 spent enormous sums of money, some $800 million, while voters weren’t really paying attention to the election. It’s now coming up to November and the campaign is sending out all these desperate mailers. How did that happen? It can’t be just Parscale. How did the party of the right, which is supposed to be ethical and upstanding, find itself turning into yet another a frantic fundraising racket in 2020?

Continue reading at The Spectator.