Michael Bloomberg’s bottomless pockets are funding campaign ads at a rate of $4.2 million per day, part of his massive investment already showing moderate success for his unconventional campaign strategy.
Bloomberg’s campaign-to-date and planned spending on television, Facebook, and Google from Nov. 25 through Dec. 22 is $117.8 million, according to the ad-tracking firm Advertising Analytics.
The sum on ads alone is nearly as much as the $130.7 million that the four top-tier candidates (former Vice President Joe Biden, Sens. Bernie Sanders of Vermont and Elizabeth Warren of Massachusetts, and South Bend, Indiana, Mayor Pete Buttigieg) spent combined on their entire campaigns, including staff salaries, travel expenses, and voter-outreach efforts, from their campaign launches through the end of September.
The ads target national media markets largely ignored by other candidates, part of Bloomberg’s strategy of skipping the first four crowded early state nominating contests of Iowa, New Hampshire, Nevada, and South Carolina in favor of focusing on March 3 “Super Tuesday” states and beyond.